Expanded Agricultural Marketing Solutions

Agriculture is the largest business segment in the world and employees more people globally than any other industry. There are more consumers with agriculturally related occupations and perspectives than any other on the planet. VeraData provides business to business and business to consumer Ag data solutions and has found they are a significantly underserved segment waiting to be served.

Agricultural marketing is the where the producer, the processor, and the distributor connect.

Marketing to consumers who have agricultural occupations is where direct marketing meets its most captive audience... rural consumers.

Ironically, both segments are underserved. Marketers often overlook the buying potential of these consumers and while they may touch them in some way, very few mainstream products are marketed to them as a group.

Farm Families are highly responsive direct mail buyers. Typically located in rural areas, inconvenient to large malls and stores, they are prime targets for nearly all direct mail offers. Both genders are available on every file, as are all other main selections. Clothing, technology, magazines, credit cards, insurance, loans, cars, trucks and children's products are all great offers for this audience.

Farmers, as business people, have the same needs as any other entrepreneur. Insurance, transportation, investment options, financial services, etc. They also have industry specific needs – seeds, equipment, service contracts, chemicals, etc. We make sure you're getting the best list for your purpose – dairy, cotton, fruits and vegetables, grains, livestock, and poultry – you name the product, we generate the best list. Our job is to develop the best, largest, most accurate and responsive audience for your product, season, offer and channel of choice.

For example, when marketing for OEM's we often step outside of the typical 'Farmers' and provide B2B targeted data:

• Crop Harvesters
• Government (National, County and City)
  
• Department of Transportation
  
• Highway and Road Building Contractors 
  
• Parks and Recreation
  

We know that marketers today have hard jobs. You face numerous challenges that are not easily overcome. You have more competition in the mailbox (and email box) than ever before. Rising paper and postage costs, declining response rates – it's not easy. VeraData has assembled the most responsive lists of farmers and farm families and have made them available with custom selections, applied models and proprietary segmentation for the vertical industries we serve.

Our Agricultural team is fluent with all types of farm related data. Whether you are a company who serves the agricultural community or a marketer of consumer goods, we go the extra mile to understand your selling process, ALL of your marketing objectives and how you use data... then we use that to develop a comprehensive direct marketing recommendation covering data, analytics, email and web. Data is the backbone of every marketing decision; we make sure you get the greatest quantity, the highest accuracy and the most responsive data.

The unique needs of this group cannot be met by a typical list broker. To be an effective data provider, our team (ie. your team) must understand your industry, its vernacular, the issues you face – both competitive and regulatory as well as emerging trends which lead to marketing opportunities.

VeraData is the answer. Insightful, intelligent, relevant and useful solutions for the Agricultural industry.

While most of our business centers around the development of custom data intelligence for each of our clients, VeraData's 'Agriculturally' oriented databases offer optional easy access to pre-selected lists designed for specific types of marketers.

These consist of the following list types in your geography:  (all of these lists are available with postal address, email address, telephone (DNC compliant), and mobile phone number)

• Farmers (by type of producer, size of farm, number of head, farm income, household income)
• 'Green' Farmers (Farmers who produce organic products and/or use environmentally friendly chemicals) 
  
• Farmers who Travel
  
• Large Property Owners
  
• Online Farmers
• High Net Worth Farmers
• E-Farmers
• New Farm Owners (consumers who have recently purchased/started a producing farm)
• Farmers by Hobby (hunting, fishing, RV, boat owners and more)

Each of these lists is selectable by all traditional selection criteria. Each can also be scored with a predictive acquisition model (we can build the model for you) to improve results even more... and the best part is that we build your model for FREE.

The lists above were designed to offer easy access to the best, most relevant data for agricultural marketers. Through collective efforts, the lists on this site and the list services we provide represent the largest populations and highest quality data available. A multiple database process has been architected to provide users with the tools, capabilities and data required to execute successful acquisition campaigns.

When it comes to marketing, universal truths apply to farmers as consumers. These commonalities enable us to learn lessons faster and we apply this knowledge for the benefit of our clients.

Allow us to develop a test recommendation for YOUR business today. Call 1-800-561-9927 for your free consultation and recommendation