Multi-Cultural Marketing

Marketers are much more aware of the significant opportunity that varying demographic groups present. What's more, they realize that they can no longer afford to neglect the combined buying power of ethnic Americans who, according to estimates, make up $1.3 trillion or 18.5 percent of all US buying. To appeal to these highly lucrative and diverse audiences, marketers are now abandoning traditional mass-marketing practices in favor of laser-focused, multicultural marketing efforts.

Clearly, consumers of different cultural groups in the United States experience similar influences just by living in a larger common cultural context. However, these consumers still come from different perspectives and worldviews that should impact the way in which they behave in the US marketplace.

Elements of various cultures --- such as music, certain color combinations, slang vocabularies or pop culture references --- are being successfully incorporated into direct marketing campaigns for mainstream products. All marketers who hope to remain successful must stay on top of multicultural ideas, trends and sensitivities to stay ahead in their markets  

Interesting fact: the Hispanic media marketplace is growing even faster than the US Hispanic population. For marketers seeking to reach Hispanic consumers, this poses a challenge that VeraData is uniquely suited to fill:

• How to develop the right Hispanic datasets to reach the appropriate Hispanic consumer
  
• How to choose the right mix of Hispanic countries of origin and level of acculturation
  
• How to choose the right combination of Hispanic sites for banners, RSS advertising, direct response efforts 
  
• How to deploy, track, report, and optimize all Hispanic touchpoints

VeraData's partners have over 200 years of combined experience in list development and campaign planning. Our clients range from large Fortune 100 companies to small startups, and cover a broad range of consumer products and services.

We have the relationships and buying power necessary to make your Hispanic direct marketing campaign a success. Whether you are looking to brand your product or service, or build a powerful direct response campaign, VeraData has the systems to make your Hispanic media dollars perform as effectively as is possible.

At VeraData, we know this can be a daunting task. Our multi-cultural experience, across each of the vertical teams is deep. We are familiar with the complexities this audience creates and are willing and able to provide detailed counsel. We are here to ensure we improve your direct marketing ROI. We go the extra mile to understand your selling process, ALL of your marketing objectives and how you use data... then we use that to develop a comprehensive direct marketing recommendation covering data, analytics, email and web. Data is the backbone of every marketing decision; we make sure you get the greatest quantity, the highest accuracy and the most responsive data available... in other words, the best... which just might be more important in a multi-cultural campaign than in any other instance.
The unique needs of this group cannot be met by a typical list broker. To be an effective data provider, our team (ie. your team) must understand your challenges, your vernacular, the issues you face – both competitive and regulatory as well as emerging trends which lead to marketing opportunities.

VeraData is the answer. Insightful, intelligent, relevant and useful solutions for the Multi-Cultural marketplace.

While most of our business centers around the development of custom data intelligence for each of our clients, VeraData's 'Multi-Cultural' databases offer optional easy access to pre-selected lists designed for specific ethnicities.

These consist of the following list types in your geography:  (ALL of these lists are available with postal address, email address, telephone (DNC compliant), and mobile phone number)

• Hispanic Consumers by Country of Origin
  
• African American Consumers
  
• Asian Consumers by Country of Origin
  
• Spanish Speaking Consumers 
  
• Ethnically Owned Businesses (selectable by ethnicity)
• Ethnic Donors (selectable by ethnicity, recency, amount of donation)
• Ethnic Travelers (selectable by ethnicity)
• Ethnic Voters (selectable by party affiliation)
• Hispanic Mail Order Buyers
• Hispanic Internet Buyers
• High Net Worth bi-cultural Consumers
• Ethnic New Movers (Ethnic consumers moving into your marketing geography – available daily/weekly/monthly)

These lists are selectable by all traditional selection criteria. Each can also be scored with a predictive acquisition model (we can build the model for you) to improve results even more... and the best part is that we build your model for FREE.

The lists above were designed to offer easy access to the best, most relevant data for multi-cultural marketers. Through collective efforts, the lists on this site and the list services we provide represent the largest populations and highest quality data available. A multiple database process has been architected to provide users with the tools, capabilities and data required to execute successful acquisition campaigns.

Our vertical teams focus their efforts on keeping you ahead of the curve in their specific marketing arena's – which includes the effective use of multi-cultural data. These teams play a serious role in making sure that ethnic consumers in America are treated respectfully and marketed to effectively.

When it comes to marketing, universal truths apply to all consumers – but ethnicities can bend the light. These cultural nuances, if used appropriately, enable marketers (therefore us) to learn lessons faster as a collective faction and we apply this knowledge for the benefit of our clients.

Allow us to develop a test recommendation for YOUR business today. Call 1-800-561-9927 for your free consultation and recommendation.