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Online Marketing

So, how are you going to hit your online goals this year? Where are you going to find the next big win to help you move the needle as it relates to conversion rates, revenue or profitability? Strategically, how can you build a sustainable competitive advantage that puts to work some of the principles you know and want to practice with one-to-one marketing?

In today's fast-paced, “get it quick, get it better” world, to stay ahead of the competition we challenge ourselves to be in the forefront of the marketing industry. That means knowing which products work…and which don't. We stay ahead of the game so you can concentrate on your clients, in other words, leave the work to us. We lend our expertise to our clients with direct/internet marketing needs. Thanks in large part to our solid partnerships with an array of data sources, we offer multiple solutions for a successful ROI. Our competitive pricing and are sure to appeal to your marketing senses.

While most marketers approach the Internet as a broadcast vehicle, we see it as a powerful channel for managing customer relationships. It enables you to personalize communications with your customers, ensuring that your messages reach the right audience through the right media. It allows you to develop meaningful dialogues over time, deepening your relationship with each interaction. Our user-centric approach to interactive marketing puts customer needs and goals at the core of every campaign or solution we design whether it's online advertising, email, direct mail, eNewletter sponsorship or SEM. And, more than ever before, the online channel (and all direct channels) allows you to track your performance. Through sophisticated data modeling and analytics, you can continually optimize your channels and creative approach to achieve extraordinary results.

Whether your target is B2B or B2C, at VeraData, we realize that creating an authentic voice for your product or service involves building trust. We make it our business to know our customers and how, when, and where to reach the audiences you want to target. From non-profit to recreation, from retail to mortgage, our loyal clients have reaped the innumerable benefits of successful campaigns with our assistance. At VeraData, we offer a range of data driven online-marketing products and services.

Internet Marketing Services we offer include:

  • E-Mail Appending
    Append E-Mail Addresses to your customer database and enhance your marketing campaign by adding e-mail as a contact channel. This is the ultimate marketing tool to target the right audience at the right price.
  • E-Data Appending
    Enhance your marketing campaign by knowing more about the prospects and customers you market to and their online behavior. PLUS their email addresses. This is the ultimate marketing tool to target the right audience for your campaign.
  • E-Data Hygiene
    Tired of sending your information to the wrong prospects? With our Data Hygiene options, we recommend the best hygiene solutions for your marketing strategy and offer our clients.
  • Email Deployment
     Increase your sales by creating a successful email marketing campaign. Send highly targeted messages by personalizing your campaign.
  • E-Newsletter Sponsorships
    A cost-effective way to target your message via email. A well-thought out enewsletter can help attract more qualified leads, encourage product loyalty, and help to reinforce your brand.
  • Banner Advertising
    Create product awareness and boost brand recognition by using banners as an effective way to increase your exposure in the industry.
  • RSS Advertising
     Deliver targeted, highly relevant content to forward thinking individuals who have actually opted-in to hear from a specific publisher. RSS viewers anticipate and WANT high quality and high frequency content. Proper RSS ads effectively generate great, high quality leads.
  • Managed Email Data Solutions
     Controlled Circulation vs. Paid Subscriptions…which is the right product for you? Because we work with both types of publishers, we can help you determine the best fit for your campaign.
  • CAN SPAM Compliance
     Compliance with CAN SPAM regulations is a must in almost any industry. VeraData will help you understand the legislation and keep your e-marketing campaigns compliant.
  • Multi-Touch Proposals for an Integrated Approach
     We're the experts and can increase opportunity by recommending multiple solutions to ensure a successful campaign. Combining a direct mail piece with a follow up email and/or banner campaign can ensure you achieve the reach you want. We can tell you how to do it, and better yet, choreograph the critical timing to launch your multi-component campaign for incredible results.
  • Pay per click management
     VeraData is pleased to offer a comprehensive pay per click advertising management service to our clients. Our team of online experts will ensure that your campaigns are highly targeted while increasing your company’s brand awareness index at pricing that works within any budget. Call today for your free comprehensive PPC analysis and to learn more about how we can improve your ROI with our highly successful service!

You know the bar is constantly being raised, especially online. Customers expect more, competition is fierce and the marketing costs required to gain new customers and retain existing ones get more expensive every day.

Progressive marketers know the secret lies in the new generation of online business optimization technologies. More specifically the convergence of multiple channels, online behavioral targeting, and the collective intelligence that lies within that sphere. At VeraData, we translate real life behavior into multi-channel marketing solutions. You have an extremely lucrative opportunity to deliver more relevant experiences and messages to each of your prospects. The end result of this increased relevance is that your customers reward you with greater results. It's what is known as 'uplift'.

What is your uplift potential? Let us help you put that collective intelligence to work for you and demonstrate what accountability and ROI really mean.

Call today for your complimentary DM Diagnostic™: 800-561-9927.

VeraData is committed to the growth of Integrated Marketing and Advertising and believes that this growth will only occur with proactive respect for users' privacy. If you have any additional questions, please contact us at privacy@VeraData.com.