Products & Services
At VeraData, our goal is to improve our clients' business performance, create long-term, win-win relationships and focus on execution excellence. It is important to communicate that the services we provide are only successfully deployed due to the expertise of our people. We are dedicated to attracting, developing and retaining the best talent for our business, stretching our people and institutionalizing a "can do" attitude that produces exceptional results for our clients.
Database Marketing
Consumer Lists
Business Lists
Email Lists
Data Enhancement & Segmentation
- Demographic Append (Age, Income, Homeowner, Presence of Children, etc)
- Phone Append (Consumer and Business)
- Email Append (Consumer and Business)
- Reverse Append
- GeoCoding Firmagraphics (Business demographics – Number of Employees, Sales Volume, Web Address, etc)
Analytics
- Acquisition
- Up Sell / Cross Sell
- Retention
- Reactivation
- Suppression
- Life Time Value
- Best Customer
- Attrition / Defection
Specialty Lists
Direct Marketing Evaluation & Consulting
- Campaign Optimization
- DM Diagnostic
- Designed Testing
- Response Tracking
- Post Campaign Analysis
- Copywriting
Integrated Marketing Consulting
- Multi-Channel Lead Generation
- Creative
- Ad Placement
List Hygiene
Data Processing
- Merge / Purge
- Postal Optimization
- Intersection
- Gathering
- Splits
- Persistent ID Creation
Mapping
- Radius
- Mileage
- Interactive Custom Boundary Selection
- Thematic Maps
- Zip Code Maps
- Sales Territory Maps
- Store Locator Maps
Profile Analysis
Profile Analysis is a process that appends hundreds of demographic elements to a customer database. Then, it benchmarks the demographics of the file against the universe of households in a geographic footprint, whether it is a zipcode, county, state, region or all U.S. Then we highlight the elements that carry the most positive (or negative) relationships vs the benchmark and use them as selection or suppression filters. Then, that intelligence is applied in a multitude of ways, depending on the goal. It can be used to match up against 'like' files for acquisition, it can be used to assign elements to append for predictive analytic purposes (which is the process that tells you who to mail), it can be used to assign segments for specific communication, it can be used to identify alternative media advertising 'fit' and/or it can be used to provide a comprehensive depiction of your current customer base.
Click Here to see a sample customer profile.
Note: Profiles are not intended to be used as a standalone solution for prospect selection; rather, it is a an informative process that guides you to the best brokered list solutions, segmentation options, advertising directions, etc). If the goal is to identify subsets of names, whether for acquisition or house file selection for renewal/up-sell/cross-sell, predictive modeling is the ONLY way to accomplish this goal. Models can be applied to any and all BROKERED LISTS AND COMPILED LISTS.
Events
October 9-14, 2010. Moscone Convention Center. San Francisco, CA. DMA2010 has it all — the latest technology, current research, renegade thinkers, industry giants, hundreds of educational sessions, thousands of your peers, and the world’s largest exhibition for direct and interactive marketers. DMA2010 will feature more than 130 educational sessions and roundtables led by 350+ experts and marketing gurus. Plus, you'll meet hundreds of exhibiting companies covering all aspects of marketing in the world's largest exhibit hall.
Nonprofits are facing many challenges today - the aftereffects of 9/11, pending privacy legislation and do not call restrictions, and donor retention. This conference brings together both nonprofit experts, agencies that specialize in nonprofit fundraising, and nonprofit list managers to focus on the unique requirements of nonprofit charities, associations and other organizations. Click here to register
Affiliates
 |
 |
 |
||||
|
||||||
