Products and Services

At VeraData, our goal is to improve our clients' business performance, create long-term, win-win relationships and focus on execution excellence. It is important to communicate that the services we provide are only successfully deployed due to the expertise of our people. We are dedicated to attracting, developing and retaining the best talent for our business, stretching our people and institutionalizing a "can do" attitude that produces exceptional results for our clients.

Data Enhancement & Segmentation

Demographic Append (Age, Income, Homeowner, Presence of Children, etc)
Phone Append (Consumer and Business)
Email Append (Consumer and Business)
Reverse Append
GeoCoding Firmagraphics (Business demographics – Number of Employees, Sales Volume, Web Address, etc)

List Management

Your list is one of, if not the greatest asset your organization owns. How you leverage your list will determine how great an asset it can be.

A delicate balance exists between your ability to market your list to other marketers, and protecting the integrity of your list and your own response program. Responsible management finds that balance, and maximizes revenue to your organization through rental income generated from your list, or helping you lower costs of future acquisition activity through negotiated exchanges.

VeraData will aggressively market your list through its extensive network of relationships, as well as through trade publications, special events, and list marketing subscription services. We’ll cover all of the cost of these marketing efforts for you, which means even more net revenue to you.

We protect your organization’s interest multiple ways. First and foremost, we make sure the usage date the renter is requesting is not in conflict with your own secured dates. If that’s the case, we consult with you and the mailer on recommended alternatives.

We also help you develop requirements that are pertinent to your organizations mission and objectives. List revenue is important, but protecting your relationship with the people in your database is critical. You may not want to allow mailers whose offers are too competitive to yours, or maybe their mission conflicts with yours in a very negative way that may upset or offend the people on your database. VeraData understands that every list owner has their own unique needs and requirements, and we design the marketing plan for your list around it.

VeraData is your trusted partner throughout the entire management program and process. We handle the marketing, negotiations, exchange ledger management, order fulfillment and billing.

To learn more about how VeraData can help you with your list brokerage needs, contact us.

Profile Analysis

Profile Analysis is a process that appends hundreds of demographic elements to a customer database. Then, it benchmarks the demographics of the file against the universe of households in a geographic footprint, whether it is a zipcode, county, state, region or all U.S. Then we highlight the elements that carry the most positive (or negative) relationships vs the benchmark and use them as selection or suppression filters. Then, that intelligence is applied in a multitude of ways, depending on the goal. It can be used to match up against 'like' files for acquisition, it can be used to assign elements to append for predictive analytic purposes (which is the process that tells you who to mail), it can be used to assign segments for specific communication, it can be used to identify alternative media advertising 'fit' and/or it can be used to provide a comprehensive depiction of your current customer base.

Click Here to download a sample customer profile.

Note: Profiles are not intended to be used as a standalone solution for prospect selection; rather, it is a an informative process that guides you to the best brokered list solutions, segmentation options, advertising directions, etc). If the goal is to identify subsets of names, whether for acquisition or house file selection for renewal/up-sell/cross-sell, predictive modeling is the ONLY way to accomplish this goal. Models can be applied to any and all BROKERED LISTS AND COMPILED LISTS.

SmartSuppress™

VeraData is pleased to announce the release of SmartSuppress™. This exciting new product is a customized suppression database developed to identify financially distressed households.

DM DIAGNOSTIC™

DM Diagnostic™ is a comprehensive review of your current processes, assumptions, costs, and overall approach to direct marketing. It is an informative, objective review that will lead to the identification of improvement opportunities for your consideration. Essentially, by establishing a baseline picture of current state activities and results, you will be given the information to identify immediate, current year, and strategic initiatives to improve your return on direct marketing investment. The process below is our approach to completing a focused direct marketing diagnostic and opportunity assessment.

Integrated Marketing Consulting

Multi-Channel Lead Generation
Creative
Ad Placement

Direct Marketing Evaluation & Consulting

Campaign Optimization
DM Diagnostic
Designed Testing
Response Tracking
Post Campaign Analysis
Copywriting

List Hygiene

NCOA, VCOA, DSF, LACS, CASS, DPV, BEST ADDRESS, AEC, DECEASED SUPPRESSION, PRISON SUPPRESSION, DO NOT CALL SUPPRESSION – FEDERAL AND STATE, DMA PANDER FILE SUPPRESSION, ADDRESS STANDARDIZATION, EXTENDED CHANGE OF ADDRESS (track back 25 years)