Sports and Recreation

Americans are truly passionate about their sports and recreational activities and nothing can be more predictive of an individual's lifestyle than how they spend their free time and money. With the list of "specialty" sports growing, this is a highly responsive segment if marketers appeal to their specific needs. VeraData understands that it is not easy to find enthusiasts for your specific sport and that it is very hard to predict who is most likely to become a fan/devotee. The more specific your sport, the more precise recommendation you will need.

VeraData is the answer. Insightful, intelligent, relevant and useful solutions for the Sports and Recreation industry.

With the surge in the Baby Boomer (47-64) population, many marketers are focused on this older market but most of these consumers are set in their ways and it is difficult to get them to try a new activity when they have spent a lifetime honing their skills in their interests. VeraData can help you identify the individuals with the greatest probability of trying something NEW and who have the discretionary funds to support it. Gen Xers (28-46) are introducing their kids to the sports that they love and with their healthy lifestyles, will be actively practicing for years to come. Generation Y (7-27) is going to be even larger than the sought after Baby Boomer generation and many of them have plenty of free time and extra discretionary money with the start of a successful career. Many marketers choose not to pursue this segment of the population…so while they may not own a home, they also do not have the financial restrictions that accompany a home. When acquiring Generation Y consumers, one thing that you can count on is winning a customer with a potentially significant life time value.

VeraData's 'Sports and Recreation Lists' offer easy access to pre-selected lists specifically designed for this market.

Sporting, Recreation and Hobby Files / Selections Include:

• Backpacking, Camping and Hiking
  
• Hunting and Fishing (License / Interest)
  
• Golfing
  
• Power Boating and Sailing
  
• RV (Recreational Vehicle Owners, Renters, Vacationers)
  
• Scuba Diving (Certified / Interest)
  
• Skydiving and Hang Gliding
• Skateboarding
• Small Plane Owners
• Snow Skiing and Snowboarding
• Surfing, Kite board, Waterskiing
• Snow Mobile Owners and Motorcycle Owners

Each of these 'Generations' are online and you can expect VeraData's recommendation to include a full suite of integrated touch points (i.e. e-mail, on-line lead generation and qualification, direct mail, telemarketing, mobile phone messaging, banner placement, e-Newsletter sponsorship and RSS ads). VeraData will help you connect with your next loyalist.

Our professionals stay on top of their game as it relates specifically to your business through industry associations such as DEMA (Dive Equipment Marketing Association). No matter how your business services this market, whether through a retail location, online site or trade association, VeraData has a solution for you.

Allow us to develop a test recommendation for YOUR business today. Call 1-800-561-9927 for your free consultation and recommendation.