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VeraData - Who we are and what we're about.


VeraData provides data and integrated marketing services to a variety of companies. Our reason for being is to design better marketing lists, along with more structured, intelligent testing strategies that continuously improve your campaign results.

VeraData is a highly collaborative, highly consultative company whose founders and employees bring considerable experience to your organization. Our value proposition is simple: give away the intellectual property with the data and services... you buy these products and services anyway, why not get an integrated/direct marketing professional to evaluate your efforts and provide detailed recommendations that will provide greater ROI?

We dig into every aspect of every database, every marketing vehicle and every lead generation program to bring you the most complete, up to date marketing information available. Add to that a thorough discovery of your business issues, performance indicators and campaign goals... improvements are inevitable. We look out for your best interest... after all, we're only as good as the results obtained by the individuals who choose to do business with us.

If you're tired of the 'we want to be your partner' sales pitch that turns into 'we really only want your money', we understand! That's why we're here. We want to be your catalyst for improvement. Idealistic? Maybe... but that's our goal.

In a world where there is too much emphasis placed on 'activity' and 'keeping busy' over 'thought' - not enough time is spent thinking... we value creative thinking and put it to work for you. We do not seek to be, nor will we be all things to all people. As a boutique integrated marketing agency, to maintain our mission of being the company that genuinely cares about and actively contributes to the success of its customers, it is necessary for us to limit the number of clients we service. Managing growth and preserving the VeraData brand are important to each of us whose futures depend on its success. It is, after all, the 'turn and burn - bottom line' corporate mentality that precipitated the launch of this business. is simple by design. We improve your results. We grow your bottom line. Period.

We appreciate, thoroughly respect and support VAR's whose clients can make use of sophisticated data applications and integrated marketing services. We offer contracted referral programs (for your protection and peace of mind), aggressive pricing structures, direct selling support, educational support (product, sales, strategy, vertical) and we will travel both with and for our third party resellers. Need a list provider who will put skin in the game? VeraData is for you.

Our Vertical Expertise: Non Profit, Franchise, Multi-Cultural, Renewable Energy, Retail, Insurance, Travel, Financial, Agriculture, Recreation and Sports and Entertainment.


Michael Peterman VeraData

Michael Peterman

Michael has a 19 year history in successfully building direct marketing companies. Most recently he assumed the lead role at VeraData, an integrated marketing firm. Prior to that he was a Partner at AccuData, a top direct and integrated marketing corporation. In his role at AccuData, Michael managed a senior team of over 150 data experts who consult and advised direct marketing professionals on data and related solutions for their clients’ marketing initiatives. He was responsible for the acquisition, growth and development of major accounts such as Starwood, John Deere, Hyatt, AOL and Sprint.

AccuData was recognized for 3 years as an Inc. 500 fastest growing private company.

Michael attended the University of Colorado for his undergrad work and attended Harvard Business School and Harvard Law School. He is a regular speaker at various DM events, an expert marketing commentator on various radio segments, has authored numerous DM articles from technology to analytics and is/has been a member of NCDC, ARDA, PODi, DMA, and co-founded DMA’s Travel and Hospitality Council.inc50040 Under 40 Winner


Matt Kaiser


Matt Kaiser has more than 14 years of industry experience and brings a wide range of direct marketing knowledge to VeraData. As Executive Vice President, Kaiser is responsible for developing and implementing cutting-edge marketing technology, creating best of class direct marketing strategies for clients to acquire, retain and grow their customer and donor bases. Kaiser is also responsible for expanding the reach of VeraData in the Non Profit, Travel and Retail sectors, as well as operations management.


Prior to VeraData, Kaiser was Director of National Accounts at AccuData where he managed a senior team of data experts who consult and advise direct marketing professionals on data and integrated marketing solutions. While at AccuData, Kaiser broadened the company’s’ reach into the Non Profit sector and helped develop their Travel & Hospitality division. Formerly, Kaiser led direct mail fundraising initiatives at a leading non-profit fundraising corporation, serving dozens of non-profits to grow their reach and donor bases.

Kaiser has served as Co-Chairman of the DMA’s Travel and Hospitality Council and has been a featured speaker at the DMA, ARDA and VOIC conferences. Kaiser attended State University of New York at Buffalo where he earned his Bachelors Degree in Business Administration.