optimizing Acquisition Campaigns
maximizing prospecting audiences
Our acquisition strategies leverage our proprietary machine learning / artificial intelligence ecosystem, Prescriptix. Utilizing thousands of variables for each potential donor / customer, we identify new prospects with the greatest and lowest propensities to respond to your specific campaign.
We evaluate decades of data on individual transactional, demographic and psychographic behavior. In the blink of any eye, our AI platform grinds thousands of attributes that define consumer tendencies and shape audience selection.
Prescriptix can optimize your current targets and supply you with new prospect audiences. Our machine learning process builds AI algorithms that identify potential prospects and guide how best to target them. Your acquisition campaigns become more efficient, thus getting your organization more customers at a lower cost.