Audiences that Respond

Since 2008 VeraData has used our decision science capabilities to help agencies optimize audiences and target prospects, delivering the largest performing universe  at the lowest cost to acquire.

About Us


"After switching to Prescriptix to suppress the lowest performing names and replacing them with VeraData universe names, our acquisition campaigns realized a 32% improvement in CTA and our total audiences grew faster than ever before."

optimizing Acquisition Campaigns

maximizing prospecting audiences

Our acquisition strategies leverage our proprietary machine learning / artificial intelligence ecosystem, Prescriptix. Utilizing thousands of variables for each potential donor / customer, we identify new prospects with the greatest and lowest propensities to respond to your specific campaign.

We evaluate decades of data on individual transactional, demographic and psychographic behavior. In the blink of any eye, our AI platform grinds thousands of attributes that define consumer tendencies and shape audience selection.

Prescriptix can optimize your current targets and supply you with new prospect audiences. Our machine learning process builds AI algorithms that identify potential prospects and guide how best to target them. Your acquisition campaigns become more efficient, thus getting your organization more customers at a lower cost.
The Decision Science Company
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