VeraData's customer development approach incorporates advanced prescriptive analytics capabilities to identify audiences with the propensity to purchase more frequently and therefore yield a higher lifetime value  (LTV).

We manage decades of data on individual transactional, behavioral, demographic and psychographic data. In the blink of any eye, our proprietary AI/ML modeling process grinds through thousands of attributes that define consumer purchasing tendencies. This drives optimized housefile campaigns and ultimately maximizes LTV results.

By utilizing thousands of variables for each customer, we can identify who has the highest and lowest propensities to purchase again, allowing you to focus on those customers that are going to become your best, while saving you from needless spend reaching out to those who are unlikely  to respond to any given campaign.