Data Driven Insights

VeraData’s agency partners have access to detailed performance audits as well as campaign-by-campaign reviews. Our deep understanding of market trends and the data behind your client's organization drives decisions and enables us to prescribe optimal marketing strategies.

About Us


Our Descriptive Analytics Summary Report (DAS) delivers key insights into your client's file and identifies current successes as well as indicators for future risks or opportunities so that as a team we can navigate them with ease.

Big Data Applied and Delivered to You

Our machine learning platform coupled with extensive industry expertise creates unique insights and visualizations of categorized donor / customer levels and campaign analysis.  The end results drive unmatched strategic takeaways that enhance the value your agency brings to client organizations. 

Increase your Agency's Capability​ and Capacity

Engaging with VeraData doesn’t just mean cutting edge technology applied to your marketing strategies. Our agency partners enjoy a dedicated team to handle analytics and effective communication with you and your clients.​ We 're an extension of your agency - boosting you capacity and enhancing your capabilities. 

Constant Performance Improvement​

You’ll see an immediate lift in your client's results when you work with us – in fact, we guarantee it. And you can expect results to continually improve over time as our Machine Learning engine are constantly calibrating and refining algorithm precision.

The VeraData DAS reports on trends such as:

  • Donor/ Customer file health
  • Gap Analysis (how many new or reactivated donor / customers do I need to keep my file size the same or growing year-over-year)
  • Retention
  • Migration
  • Potential Major Donors/ High Value Customers
  • High Frequency Donors/ Customers
  • Multi-Year Donors/ Maximized LTV
We compare these trends to benchmarks in the applicable vertical to understand success levels based on your client's organization type. We then apply this information to help provide insights into how campaign results measure up as compared to other competitive organizations.

Beyond the DAS, we build custom reports for our agency partners  that include all of the following:

  • Best performing lists
  • Year over year campaign level reporting
  • Results by audience type (Rental/Exchange, CoOp, Multis, Lapsed, etc)
  • Results by package by list type and/or list
  • Results by source affinity (Health, Religious, Children, etc)
  • And more
One thing we understand is that each of your clients are unique and going to have different needs and objectives. VeraData can build custom reports to meet that client's specific requirements.
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