"We were seeing a steady decline in our first time donor response rates while our premium appeals costs were skyrocketing.  We wanted to migrate our premium acquired donors to straight copy / mission responsive behavior to increase donor loyalty, multi-year giving and average gift.

VeraData built multiple package specific models.  Blind validations of models were tested and confirmed the hpyothesis:  A package specific model can target donors more efficiently.

Our Non-Premium model yielded a 55% lift in response rate when compared to the same quantity when we were using our historical selection methods. 

Our Premium model yielded a 21% lift in response!

by building two seperate tracks, we were able to double the universe of names our organization was able to market to effectively."

Our cost per dollar raised (CPDR) metric to reactivate donors was increasing and getting too high.  We needed a solution to help us weed out lower-dollar donors, increase average gift, while mailing deeper into our lapsed file.  

We provided VeraData with over 100 million records (10 years of history).  Our goal was to reactivate 36+ month donors while decreasing our CPDR.  

The models significantly outperformed our metrics in each test cell for gift, volume,  and CPDR.  Testing was successful and expanded to increase the lapsed mailable universe. "

"Our mid-level donor pipeline was experiencing a steady decline and overall revenue was declining due to donors no longer giving substantial gift amounts.  We needed a strategy to acquire and develop donors with a higher average gift.

We worked with VeraData to develop a higher gift model aimed at first time and potential donors.

The model was able to identify donors that exceeded our $100 KPI with far more than average number of $500 and $1K gifts.  Over time, many of these $100+ acquired donors have become major donors."