Smarter Segmentation
We have strengths in traditional channels such as direct mail, email and social – but are also pushing the envelope in channels such as connected tv and multi-channel retargeting to ensure that we are doing everything we can to help our clients reach their donors in the best way possible.
Irrespectrive of channel, we use our A.I. engines to analyze your donors and prospects to determine target segments – grouping similarly responsive people to receive the right messaging, at the right time, with the right ask through the right combination of channels.