
lori moon
Director, strategy and insights
Lori brings 24+ years of nonprofit fundraising experience with an expertise in data driven strategies to your fundraising programs. Proficiency in multiple areas of fundraising including direct marketing, mid-level giving, major gifts, capital campaigns, telemarketing, planned giving, events, and donor stewardship. She has worked with a wide range of nonprofit organizations to guide the data side of the program and to ensure that the strategy (offer, timing, creative, etc) pairs with the target audience. Having sat on both sides of the table, client and consultant, she provides a balanced perspective.