Prospecting Strategies

Since 2008 VeraData has used our decision science capabilities to help direct marketing companies optimize audiences and target prospects, delivering the most customers at the lowest cost to acquire.

About Us


"After switching to Prescriptix to suppress the lowest performing names and replacing them with VeraData universe names, our acquisition campaigns and saw a 60% improvement in CTA and our total audiences grew faster than ever before."
optimizing Acquisition Campaigns

maximizing new Customers

Our acquisition strategies incorporate our proprietary machine learning/artificial intelligence system, Prescriptix. Utilizing thousands of variables for each potential customer, we identify new prospects with the highest and lowest propensities to respond to your organization through a series of selection and deselection models.

We evaluate decades of data on individual transactional, behavioral, demographic and psychographic data. In the blink of any eye, our proprietary AI / ML modeling system grinds through thousands of attributes that define people’s buying tendencies. 

Prescriptix will optimize your current prospecting campaigns to  become more efficient, thus getting your organization more customers at a lower cost.
The Decision Science Company
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