Retail
Your POS, web properties, loyalty program, brick & mortar stores and promotional activities all generate silos of valuable data about your customers every day. VeraData turns those silos of data into a single source of insight to give you the edge to compete. VeraData Marketing Technology solutions aggregate, organize, cleanse and enhance that data to manage a marketing environment to drive omni-channel engagement with your customers.
We can deploy prescriptive, predictive and descriptive analytics to predict demand, target promotions, and give you an edge over retailers who may be deploying modeling – but haven’t deployed machine learning to drive sales. Our differentiator for you is a comprehensive marketing solution with decision science at the core to provide greater precision in your marketing you’re your competition. Comprehensive decision science, marketing technology, digital and data solutions from VeraData – a one stop shop for retailers who need an edge.
We can deploy prescriptive, predictive and descriptive analytics to predict demand, target promotions, and give you an edge over retailers who may be deploying modeling – but haven’t deployed machine learning to drive sales. Our differentiator for you is a comprehensive marketing solution with decision science at the core to provide greater precision in your marketing you’re your competition. Comprehensive decision science, marketing technology, digital and data solutions from VeraData – a one stop shop for retailers who need an edge.
For our retail, restaurant and grocery clients we begin with data from your POS systems loyalty programs and your website. We augment this information with demographics and prospect lists. This data is cleansed and blended to create your Omni-Channel Marketing Database. Your database is hosted in a Private Cloud environment for highest reliability and security. Solution components are offered individually, or as a group for the most efficient solution option. All components marked in green are VeraData services, we coordinate any services in grey on your behalf as part of our full service solution.