What if it were possible to know all that is knowable about your past, present and potential donors … your current, former and future customers? And what if that knowledge could be transformed into wisdom that would enable decisions that would maximize the value of each one … gain more … and keep them your donors … your customers … for life? All of this is not only possible, it is readily available with our Prescriptive Analytics Service.
Can a statistical algorithm actually predict the future? Well, no. But Predictive Analytics comes amazingly close. It predicts with a high degree of probability what will happen by providing estimates on the likelihood of a future outcome. With our Predictive Analytics Service, we can provide you with bias-free insights you can apply to tasks ranging from forecasting donor behavior and consumer purchasing patterns to predicting the effectiveness of marketing campaigns
Before you can make any marketing decisions, you need to know what’s going on right now. And it’s equally important to know what has happened in the past. Our Descriptive Analytics Service lets you do both. It does so by segmenting “Big Data” into smaller, more useful bites of information. Descriptive Analytics can provide invaluable insights into and visualization of your data on customers, donors and prospects that you can use in your day-to-day decision making.
The most successful fundraising organizations are those best able to touch their potential and present donors emotionally. Which gives them a tremendous advantage in the competition for a share of prospect minds and wallets. Commercial enterprises simply can’t compete with emotional appeals that cut through the noise and reach into the heart. And, not coincidentally, into the wallet.
In direct marketing, you know your results right away. But if the results aren’t what you expected, you know that right away, too. What if there were a way to predict the results of every mailing before the first package was dropped? A way to see beyond names and addresses on a list and know virtually everything there is to know about your target prospects? A way to know how to appeal to every single one?
We will build a machine learning solution for you that out performs your Control. If it doesn’t out perform – you don’t pay. It’s that simple. VeraData is the only decision science company in the world to guarantee its’ machine learning performance result. Since our campaign analytics and recommendations beat the others more than 96% of the time, it’s likely we’ll continue to be the only ones who make this gaurantee to you.
VeraData’s Alteryx training has helped our analysts make better informed business decisions with a common platform and simplified process. We’re able to publish our data to a Tableau data extract and on the server. Alteryx has also simplified our reporting process . A report that used to take a week to update, now takes minutes. We now solve business problems using analytics in a more streamlined format.
VeraData has taken our data to the next level. With their analytics software, they have been able to profile our database, which has allowed us to optimize campaigns and increase our response rate using our existing database of customers. Over time we have increased our average donation by 10% by using VeraData’s predictive analytics, without increasing our overall marketing budget.
The people at VeraData are like no other in the analytics and digital marketing space. They are able to find insight in our data that other marketing companies have not been able to uncover. They work as a team with our employees and vendors, using data to help the company work smarter. Their insight drives our marketing investment decisions.