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Whether your dealer group operates one rooftop or a group of rooftops across a region VeraData has the conquest, retention and marketing solution you need. VeraData is a decision labs company built on machine learning and a leading-edge technology platform, which enables auto dealers to produce, manage, measure, and optimize multi-channel communications.
We start with all of the information in your DMS and enhance it with data from your other sources like web properties and then aggregate it and enhance it with demographic and historical data to build a comprehensive database and understanding of your customers and prospects. VeraData digital lead generation solutions spot shoppers who visit your competition and present them to you as leads, bring back shoppers who browse your online store, or are most likely to be in market for a new or used vehicle. We are omni-channel in how we then contact these leads and prospects.
For the regional dealer group we build a comprehensive database with integrated decision science insight into all of your customer and prospect data, enhanced with all of the demographic and historical information we know about your customers to help you target the right customer with the right vehicle through the right channels with the right message at the right time.
For our automotive clients we begin with data from your DMS systems and websites and augment it with demographics and conquest lists. This data is cleansed and blended to create your Omni-Channel Marketing Database. Your database is hosted in a Private Cloud environment for highest reliability and security. Solution components are offered individually, or as a group for the most efficient solution option. All components marked in green are VeraData services, we coordinate any services in grey on your behalf as part of our full service solution.