Campaign Analytics

Donor science = intelligent business decisions

VeraData’s dedicated staff of Ph.Ds work to deliver breakthrough analytics for our partners to build better fundraising campaigns. You have access to a team that specializes in big data and developing Ai/ML algorithms that better measure fundraising performance metrics. Whether it be descriptive, predictive, or prescriptive, VeraData has your analytics covered.

We’re experts in:

• Collecting, organizing, and protecting your 1st, 2nd, and 3rd party data; we’re both HIPAA and SOC 2 compliant
• Mining and analyzing your data for the right insights
• Defining data sets appropriate for modeling
• Building and evaluating Ai/ML models to achieve specific metrics
• Designing statistically valid testing scenarios
• Creating cross-channel, insights-driven strategies
• Uncovering opportunities in your fundraising
• Campaign analytics reporting