Digital Advertising
Donor intelligence meets machine learning
Access a data driven, omni-channel team that provides you with performance-enhancing strategy, planning and execution of integrated digital programs that align with your goals and objectives … while simultaneously building your organizations digital competency and maturity. VeraData’s most critical differentiator is that our work is driven by machine learning coupled with vast amounts of data – leading to the best intelligence that can be leveraged for more growth and better results.
RESULTS
“After switching to Prescriptix to suppress the lowest performing names and replacing them with VeraData universe names, our acquisition campaigns and saw a 60% improvement in CTA and our total audiences grew faster than ever before.”
Display Ads/DSP
VeraData utilizes display ads across multiple networks to reach your highest potential donors where they’re active online. Capture the marketshare and mindshare necessary to increase your relevance to those who are most likely to give.
Google Grant Management
If you are part of Google’s Ad Grants program that provides free advertising for nonprofits, VeraData is the partner that can provide support. If you do not currently have a Google Grant, VeraData can do the work to get you approved and underway.
Paid Search
Our digital team specializing in search engine marketing (SEM) manages some of the largest nonprofit programs in the USA. We help to ensure that your organization gets high visibility to the best potential donors and in all relevant searches.
SEO
Our ML supported creative strategies enable your organization’s brand to appear earlier within search results. We offer keyword/key phrase research, content strategy, meta-tag optimization, and an audit of your current SEO performance.
Paid Social
We help target donors across all major social platforms to amplify your organization’s message. Through applied data science, we target the subset of social media audiences most likely to engage with your cause … optimizing the cost and maximizing the fundraising impact.
We provide support in email analytics and strategy, implementation, and integration with other digital channels as well as direct mail. Through scientific understanding of the force multiplier effect of channel combinations on each and every consumer, we use email as both a standalone tactic and most often to supercharge the effect of other channels.
SEM benefits for nonprofits
Reach the people who matter most
VeraData helps your organization highlight your message everywhere your donors live and target those most likely to give.
Let the donations flow
VeraData’s search ads ensure that your organization is top of mind when a highly responsive prospect goes online. Our digital solutions make sure that you are in front of new prospects at the right time and place.
Generate interest
The donor journey begins with awareness and interest. VeraData’s search ads improve your organization’s visibility as well as help drive additional website traffic.
Our managed campaigns allow you to:
Run hundreds of keywords simultaneously
VeraData expertly researches and develops longtail keywords, competitor opportunities, and ideal terms based on relevance and search volume for the best SEO.
Access professionally written ad copy
VeraData has created thousands of versions of split-tests and ad refinements over time. Our goal in every campaign is to improve over the last one.
Optimize budgets
We make sure to utilize your organization’s full grant budget to make the most of your campaign. Your organization gets the most out of your money when partnering with VeraData.
Establish built-in tracking mechanisms
In order to effectively optimize each campaign for improved search engine rankings, VeraData collects and continuously monitors performance data to identify areas of success and areas that need improvement.
Build better social and display marketing
COORDINATED DISPLAY & SOCIAL
VeraData applies our own unique machine learning capabilities to all aspects of your social and display marketing. Leveraging our dedicated digital team helps expand your marketing choices and leads to improved and transformed channels, creative, and targeting. Our multi-channel campaigns are proven in maximizing fundraising results.
Optimized fundraising campaigns across all channels
MULTI-CHANNEL SOLUTIONS
Different donors are active in different channels. Our team helps you reach them no matter where they are. Ai enables us to allocate your budget across channels without bias. Your fundraising results will see a noticeable increase from optimized spend and targeting strategies that factor in donors’ behaviors and preferences. It’s a big claim, and we back it up. Our analytics services are performance based…meaning you don’t pay for models until we prove to you they deliver improved results!
Newer marketing channels have emerged as a huge opportunity to grow fundraising revenue streams. Take advantage of some of the best analytics that will lead to innovative marketing decisions.
Smarter segmentation
Regardless of channel, we use our Ai engines to analyze your donors and prospects to determine target segments – allowing you to group similarly responsive people to receive the right messaging, at the right time, with the right ask.
Our strengths lie not only in traditional channels like direct mail, email and social but in creating innovative strategies in channels using connected tv and multi-channel retargeting. Smarter segmentation helps your organization move donors up the pyramid faster, and ultimately improves their long-term value to you and their affinity to your mission.