Strategic Audits

We understand that each organization is unique and has different objectives. VeraData’s clients enjoy custom reporting, detailed fiscal year performance audits and campaign-by-campaign reviews. Our deep understanding of market trends and the data behind your results enables us to prescribe optimal fundraising strategies.


Our Descriptive Analytics Summary (DAS) provides our clients with a deep dive analysis of their fundraising program(s). The DAS not only delivers key performance insights but highlights leading indicators for future opportunities and program enhancements.

Graphic showcasing steps of VeraData's audits
  • Big data applied and delivered to you

    Our machine learning engine coupled with our extensive industry expertise equips us to deliver deeper insights on categorized donor levels. The results drive unmatched takeaways that enhance and improve your organization’s strategy and campaign execution.

  • Increasing your capability and capacity

    Engaging with VeraData doesn’t just mean cutting edge technology applied to your fundraising strategies. Our clients enjoy a dedicated team with extensive industry knowledge and data science expertise to handle analytics and recommendations.​ We’re an extension of your team.

  • Constant Improvement​ of Your KPI’s​

    You can expect results to continually improve over time as our machine learning engine is constantly calibrating, refining algorithm precision, and evolving – just like the data.

The VeraData DAS reports on trends such as:

  • Donor file health
  • Gap Analysis (how many new or reactivated donors do I need to keep my donor file size the same year-over-year)
  • Retention
  • Migration
  • Potential Major Donors
  • High Frequency Donors
  • Multi-Year Donors

We compare these trends to benchmarks in every nonprofit vertical to understand success levels based on your type of organization. We then apply this information to help provide insights into how fundraising results measure-up as compared to other like-minded charities.

Beyond the DAS, we build custom reports for our clients that include:

  • Best performing lists
  • Year over year campaign level reporting
  • Results by audience type (Rental/Exchange, CoOp, Multis, Lapsed, etc)
  • Results by package and list type
  • Results by source affinity (Health, Religious, Children, etc) and more